By Maya Zakhour, Managing Director, Prestige Digital Services. Figures checked on 14 November 2026.
At the end of 2026, 5.42 million people in Lebanon used the internet, or 91.7% of the population, and there were 4.83 million social media user identities, equal to 81.8% of the population, according to DataReportal’s Digital 2027: Lebanon report. Google handled 94.83% of searches in Lebanon in October 2026 (StatCounter).
This page collects the figures we use most when planning campaigns for businesses in Lebanon, with the source and date for each. We update it when new data is published.
Lebanon digital statistics at a glance
| Metric | Figure | Source and date |
|---|---|---|
| Population | 5.91 million | DataReportal, October 2026 |
| Internet users | 5.42 million (91.7% of the population) | DataReportal, end of 2026 |
| Social media user identities | 4.83 million (81.8% of the population) | DataReportal, October 2026 |
| Mobile connections | 4.80 million (81.3% of the population) | DataReportal, late 2026 |
| Median mobile download speed | 36.84 Mbps | DataReportal (Ookla data), end of 2026 |
| Median fixed download speed | 21.54 Mbps | DataReportal (Ookla data), end of 2026 |
| Google’s share of searches | 94.83% | StatCounter, October 2026 |
| Bing’s share of searches | 3.89% | StatCounter, October 2026 |
Internet and mobile use
Lebanon is close to fully online: 5.42 million internet users at the end of 2026, 41,000 more than a year earlier, and 4.80 million mobile connections (DataReportal). Median mobile download speeds were 36.84 Mbps and fixed speeds 21.54 Mbps at the end of 2026, with mobile speeds down 16.3% and fixed speeds up 33.6% in the twelve months to August 2026.
For marketers, this means most customers will meet your brand on a phone, often on a mobile connection that is slower than in the Gulf or Europe. Fast, light pages still matter more than elaborate design.
Social media in Lebanon
DataReportal counted 4.83 million social media user identities in October 2026, up 5.6% in a year. These are accounts rather than unique people, so the number can be close to, or even above, the number of adults. The advertising reach the platforms reported for late 2026 was:
| Platform | Ad reach in Lebanon (late 2026) | Change in the past year |
|---|---|---|
| YouTube | 3.82 million (64.6% of the population) | Up 22.4% |
| 3.15 million (53.3%) | Down 8.7% | |
| 2.95 million (49.9%) | Unchanged | |
| 1.60 million registered members | – | |
| Snapchat | 1.39 million | – |
| X (Twitter) | 464,000 | – |
Source: DataReportal, Digital 2027: Lebanon. Ad reach is the audience a platform says advertisers can reach, not its number of active users, and the report warns that changes to the platforms’ own figures can distort year-on-year comparisons.
Search in Lebanon
Google dominates search in Lebanon, with 94.83% of searches in October 2026, against 3.89% for Bing (StatCounter). Since May 2025 Google has shown AI Overviews across the Middle East and North Africa, including for searches in Arabic (Google), so a short AI summary now often sits above the usual results. Bing’s small share understates its importance: ChatGPT search and Microsoft Copilot draw on it.
What these numbers mean for businesses in Lebanon
- Plan for phones first. With 4.80 million mobile connections and modest mobile speeds, every page and ad should load quickly on a phone.
- YouTube is a bigger channel than many budgets assume. Its ad reach of 3.82 million is above Facebook’s 3.15 million and grew in 2026.
- Don’t rely on Facebook alone. Its ad reach fell 8.7% in a year, while Instagram held steady.
- LinkedIn matters for B2B. With 1.60 million registered members, it reaches a large share of Lebanon’s professionals.
- Win Google first, then cover Bing. Google handles about 95% of searches, but Bing feeds ChatGPT search and Copilot.
These takeaways are our own view, based on the figures above and our work with clients since 2019.
Frequently asked questions
How many people use the internet in Lebanon?
5.42 million people, or 91.7% of the population, at the end of 2026, according to DataReportal’s Digital 2027: Lebanon report.
How many social media users are there in Lebanon?
DataReportal counted 4.83 million social media user identities in October 2026, equal to 81.8% of the population. Identities are accounts, not unique people.
How many people can advertisers reach on YouTube, Facebook and Instagram in Lebanon?
In late 2026 the platforms reported ad reach of 3.82 million on YouTube, 3.15 million on Facebook and 2.95 million on Instagram (DataReportal).
What share of searches in Lebanon happen on Google?
94.83% in October 2026, according to StatCounter. Bing had 3.89%.
How many LinkedIn members are there in Lebanon?
LinkedIn reported 1.60 million registered members in Lebanon in late 2026 (DataReportal).
Are AI Overviews available in Lebanon?
Yes. Google brought AI Overviews to the Middle East and North Africa, and to Arabic searches worldwide, in May 2025.
Sources
- DataReportal: Digital 2027: Lebanon (population, internet, social media, mobile, speeds and ad reach)
- StatCounter: search engine market share in Lebanon (October 2026)
- Google: Bringing AI Overviews to MENA, and in Arabic globally (May 2025)
About Prestige Digital Services
Prestige Digital Services is a digital marketing agency in Sin El Fil, Beirut, founded in 2019. We plan and run digital marketing, social media and SEO for businesses in Lebanon, the GCC, Europe and the USA. Book a free consultation to turn these numbers into a plan.
About the author
Maya Zakhour is the Managing Director of Prestige Digital Services, a digital marketing agency in Sin El Fil, Beirut, that has delivered more than 300 projects for businesses in Lebanon, the GCC, Europe and the USA since 2019. More about Maya · Connect on LinkedIn.